U Ranket
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Add your brand

Paste your website URL. Ranket scrapes your sitemap, reads your pages, and builds a brand profile in about 2 minutes.

Adding a brand is the only manual step. Everything downstream — keyword research, article planning, content generation — derives from what we learn about your site here.

What you give us

Just the website URL. Examples:

  • https://bright-shot.com
  • bright-shot.com
  • https://www.your-startup.io/

We normalise the URL, follow redirects, and start with the homepage.

What we do

The brand setup runs four sub-stages. Total time: 1-3 minutes for most sites.

1. Sitemap discovery

We check /sitemap.xml, /sitemap_index.xml, /sitemap-index.xml, and robots.txt for sitemap directives. Nested sitemap-indexes are followed.

If no sitemap exists, we fall back to crawling the homepage and any internal links found.

We cap at the top 100 URLs, prioritised by:

  • Pages with shorter URLs (closer to root)
  • Pages with higher sitemap priority if specified
  • Marketing pages (/features/, /pricing/, /about/) before blog content

2. Page scrape

For each discovered URL we extract:

  • <title> tag
  • <meta name="description">
  • H1
  • All H2 + H3 headings
  • Cleaned body text (up to 20K characters)
  • Word count
  • Page type classification (home / about / product / features / blog / pricing / docs / other)

All of this is stored in the brand_pages table — it becomes the source of internal-link suggestions, seed keywords, and competitor reference excerpts later.

3. Brand profile via Claude

Once enough pages are scraped, we run a two-stage Claude pipeline:

  1. Haiku condense — squeezes the scraped pages into a compact summary
  2. Sonnet synthesize — turns that summary into a structured profile

The profile includes:

  • Niche — what specific market the brand serves
  • Tone — direct / professional / friendly / playful
  • Audience — who the buyers are
  • Product summary — what the product actually does
  • Visual style — how the site looks (used for image generation)
  • Value propositions — 4-6 specific claims the brand makes
  • Target keywords — 15 hand-curated seed terms
  • Competitors — named brand competitors

4. Domain rank check

We fetch the domain’s OpenPageRank score to calibrate keyword difficulty filters. Low-DR brands (under 30) get the strictest filter (KD ≤ 30); higher-DR brands can go after slightly more competitive terms.

What you can edit

After setup, every profile field is editable in the brand settings:

  • Niche, tone, audience, product summary, visual style — rewrite anything that’s off
  • Forbidden phrases — words/phrases to never include in articles
  • Target keywords — add or remove seeds
  • Competitors — add real competitor domains

Changes take effect on the next keyword refresh and the next article generation.

What if my site is thin?

If you only have 1-3 pages (typical for a brand-new site):

  • We use whatever we can scrape
  • The profile may be less detailed
  • Keyword discovery falls back to Claude-supplemented seeds (still high quality)
  • You should publish a few pages first, then re-run the scrape from settings

Limits

  • Maximum 100 pages scraped per brand
  • 10-second timeout per page
  • Pages requiring JavaScript to render the main content won’t extract well (we don’t run a headless browser; see Firecrawl fallback)
  • Pages returning 4xx/5xx are logged and skipped

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