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Ranket
AI SEO automation that researches keywords, writes long-form articles, auto-publishes to your CMS, and optimizes underperformers using your real Search Console + PostHog data.
Pricing: €49 or €99 / month
Start free trialAn honest side-by-side: pricing, features, automation depth, and which tool actually fits your situation. We make Ranket — but we're not going to pretend Frase doesn't have real strengths.
AI SEO automation that researches keywords, writes long-form articles, auto-publishes to your CMS, and optimizes underperformers using your real Search Console + PostHog data.
Pricing: €49 or €99 / month
Start free trialAI Content Optimization Tool. AI brief + content assistant.
Pricing: From $45 / month
Visit Frase →Frase is an AI-assisted brief builder and content optimization tool. Strong on People-Also-Ask scraping, content briefs, and SERP comparison. A favorite of solo SEOs and small agencies who want a structured workflow rather than full automation.
| Feature | Ranket | Frase |
|---|---|---|
| Starting price | €49 / month | $45 / month |
| Free trial | 7 days | 5 days, $1 trial |
| Generates briefs | Best-in-class | |
| Writes complete articles | AI assist only | |
| Auto-publish to CMS | — | |
| PAA + SERP scraping | Yes, inside the pipeline | Yes, surfaced for the user |
| Brand voice training | From scraped site | Manual prompts |
| Optimization agent (existing articles) | Manual re-score | |
| GEO / AI search structuring | — | |
| Internal linking automation | Manual | |
| Backlink exchange | — |
Frase is the right tool if you want a smart brief and edit assistance, with a human writer doing the actual writing. Ranket fits if you want the article written, published, optimized, and linked automatically — and you trust the pipeline to do it without supervision.
Yes, with a different operating model. Frase gives writers better briefs and a smart editor. Ranket generates the brief, writes the article, publishes it to your CMS, and rewrites it later if performance drops — all without a human writer.
Frase's brief UI is more refined for a human reader and supports manual editing in detail. Ranket's brief is produced internally by the same pipeline that writes the draft, so it doesn't need to be human-readable — but you can view and edit it before generation if you want.
If you enjoy writing and just want better briefs, Frase. If you want articles to ship on a schedule with no manual writing, Ranket. The €49 Ranket Starter plan is comparable in price to Frase's Basic, and includes the writer + publisher built in.
Articles already published on your site become part of Ranket's internal-link graph and are eligible for the optimization agent (assuming Search Console is connected). You don't need to migrate drafts — just point your CMS endpoint at the Ranket webhook for new articles going forward.
Connect your site in 60 seconds. Watch the first article publish before your trial ends.